A successful content marketing strategy is more than just publishing irregular blog entries or articles. Here are the a few guides to help you succeed.
1. Purpose: You are writing for a particular purpose which could be either to drive traffic to a particular sales page, boost your affiliate income, or creating awareness. To satisfy your purpose you need to add a Call-to-action to your content. Examples are Learn More, Buy Now etc.
2. Mode of Writing: Your mode of writing could be a hindrance to effective content marketing. Make your content easy to read and use simple formatting. Always write in a friendly and informal tone, as this could be very compelling for the reader.
3. Content: Ensure your content is explanatory enough and contains all to be known about the product you are marketing. Also make sure to include in your content why the person reading needs to try out the product you are marketing. Always remember that content is king.
4. Planning: Arranging your content marketing helps you make the most out of your writing. What ever way you arrange your content, ensure you have an arrangement. Decide your keywords and the subject. Choose when you're going to publish it and where. Integrate your content into your traffic generation, Search engine optimization, sales and advertising strategies.
Accomplishment in business is generally about advertising, particularly on the web. Awesome promoting can sell an average product but poor advertising can't sell a great product.